A name’s just a word or two. Just a word or two that everyone in and around your company will use all day, every day. Forever. So that word or two should be ownable, evocative, unique, awesome. Our brand agency has dubbed 100+ companies, and shaped naming & nomenclature elements for many more. We’ll find your word or two, or our name isn’t FINE.
Reach Out
A San Francisco Icon Reborn
The Beacon Grand
How a Hospitality Pioneer Did It All Over Again
Kimpton Hotels
Start with the vision and foundation that will inform names and identities to follow. Or, jump right into namestorming from the platform you provide. Weave a whole fabric of what your brand calls it all, from sub-brands, products, programs, and venues, to that other thing that needs a name.
Strategic Recommendations + Brand Architecture
A thoughtful and thorough documentation of the components of the brand, what they mean, and how they fit is an essential precursor to how naming fits together.
Naming Discovery
A brief, focused “get started” project survey and kickoff examines goals, competition, and legal considerations to guide the coming namestorm.
Namestorming
A multi-round flurry of logic and pure creativity with a diverse agency team of namers to arrive at a select set of preliminarily vetted names in different naming styles, with stories, rationale, and variations to present to your team.
Legal and Internal Review
We support your own legal review process with all our findings, rationale, and variations that may help you get approval and create clear space along the way.