Lonely Jackrabbit

It takes a special sort of traveler to make it to Marble Canyon, and that courageous spirit is rewarded with the furtive Lonely Jackrabbit Restaurant. Enjoy hearty, healthy foods, and your favorite beverages in a stylish, cozy, non-fussy environment that replenishes you for continued adventures.

Follow the Tracks Across the Night Sky

Indigenous legends tell the story of a lone jackrabbit hopping through the sky leaving sparkling tracks behind that turn into stars. Those same stars light your path to adventure in the grand expanse of Marble Canyon. Designed to reflect the Arizona deserts’s rugged adventurous spirit, the hand-tooled letterforms and organic contours of the jackrabbit icon strike a rustic-yet-contemporary balance within the new logo. Its overall silhouette is perfect for merchandise and service applications from restaurant menus, postcards, and coasters to custom branders, decals, bandanas, and more.

A Hip Watering Hole for Southwest Adventurers

One of Lonely Jackrabbit’s biggest strengths is the versatility of how the restaurant's brand elements appear through physical and digital touchpoints. Our agency designed the primary and secondary brandmarks to be used in a multitude of ways to support the guest journey, displaying a dynamic and playful nature that builds upon the narrative legend of the Lonely Jackrabbit as a character. Whether you’re an avid explorer or discerning local, let the sparkling footprints shining bright in the night sky guide you to the Lonely Jackrabbit for a tall glass of wanderlust.