PA Capital Brand Video

PA Capital

What began in Virginia decades ago as the boutique alternative investors Private Advisors, has evolved to become a national presence, enabling strategies across Private Equity, Private Real Assets, and Long/Short Equity, with targeted portfolios of fund investments, secondaries, and direct co-investments. Today, PA Capital is a private investment firm focused on bridging investors and Low Mid Market companies to create significant mutual opportunity. A new name, brand identity, messaging, video storytelling, and dynamic digital presence positions the new PA Capital for decades to come.

PA Capital Brand Book

Visualizing a Brand of Opportunity

A strategy phase shaped a redefined purpose, position, promise and message platform to capture the firm's core value-add: unparalleled visibility into what otherwise would be an opaque market. In words and visuals, the theme carries through via minimal infographic-inspired digital design, a new and more spare name, and a mark that conceptually suggest both a bridge between markets, and the idea of disrupting darkness to see opportunity clearly.