Seabourn Club
Seabourn defines warm luxury. Their guests explore the world with a level of care and quality that makes them feel like they mean the world. So when they set out to reimagine how to reward their most loyal guests, FINE helped re-brand a program re-rooted in the promise of connection and discovery. The new Seabourn Club reframed loyalty as something far deeper than points and perks. It invites guests to continue sailing farther, while feeling ever-closer to people and experiences that feel most meaningful to them
A Richly Rewarding Club Experience
A new identity anchored the Seabourn Club re-launch, and played out across a comprehensive suite of new tools and touch points. The refined visuals elevated the luxury feel across all tiers. Onboard welcome materials, tier-specific collateral, web and digital tools, and new infographics clarified benefits and progress. And program messaging connected rewards to meaningful experiences, recognition, and shared discovery with the promise to Go Farther and Feel Closer.
