Silverado Resort

As one of the oldest and largest resorts in Napa, Silverado Resort is the region’s preeminent sports, recreation, and culinary destination. FINE partnered with the Silverado team to usher in a new brand identity, brand positioning, and digital expression fit for the expansive, diverse and abundant experiences to be discovered at Silverado.

A Destination for Lifelong Play

FINE took a deep dive into the full breadth of experiences and opportunities that guests, members, residents, and locals find at Silverado. The new brand positioning and strategy welcomes guests of all ages and interests to enjoy the full range of what Silverado, and Napa Valley, have to offer across recreation, food and wine, and local attractions. Messaging guidelines, from plug-and-play copy to direction on voice and tone, bring positioning to life across communications while building resonance with Silverado’s distinct segments.

Reimagining a Napa Valley Original

Featuring nature-based elements inspired by Silverado Resort’s surroundings, the new Silverado “S” mark celebrates the serenity and balance of the destination. Photography features active experiences found at the resort, ranging from sports and recreation to leisurely enjoying wine and epicurean experiences that dazzle and delight.


Easily Book an Unforgettable Stay

A new digital presence orients guests to the Silverado experience and the diverse array of room options, offers, activities, and add-ons that make every stay exceptional for guests of all ages and interests and groups of all shapes and sizes. Dramatic imagery and video set the stage. Engaging copy and slick site navigation and dynamics guide you. And a seamless booking widget ties directly into Synxis and other platforms to make planning and booking a memorable Silverado stay easier than ever.

A Napa Valley Playground

At Silverado, a bright world of enrichment and entertainment awaits. An extended Experiences site chapter breathes new life into the sports, wellness, and recreational offerings at Silverado. Detailed course information helps prepare golfers for their best round yet on the renowned North and South Courses. Kids activities are celebrated. A restorative spa and serene pool offer peaceful retreat. Direct booking options ensure reservations are in order for the whole family before arrival. What began with legendary, award-winning golf is now a destination for lifelong play.

Celebrating Culinary Craft & Culture

From a brew pub and game room serving innovative fast-casual to haute dining and renowned culinary collaborations, events and pop-ups, Silverado showcases the region’s most celebrated and emerging talent. A dedicated site chapter shares the story and offering of each culinary destination. Seamlessly integrated menus, contact info, and reservation options ensure guests can easily sate their appetites for delicious discovery.

Showcasing the Best of the Region

Beyond immersion in Silverado’s natural surroundings, the digital experience invites users to experience the best of the region through bespoke discovery. From robust daily offerings, exciting special events, and tantalizing offers to activities or amenities that guests and their families will enjoy, recommendations populate across the site and enable one-click booking so that a dream-filled stay is ready and waiting upon arrival.

The Perfect Gathering, Made Easy

Silverado is an ideal setting for events of all kinds, from picture-perfect weddings and special events to meetings and conferences that go off without a hitch. The new website carves out a dedicated space for each event category, connecting audiences to the most relevant venues, image galleries, catering options, and activity recommendations for their gathering. Downloadable resources are organized in a central location to build trusted relationships with preferred event planners and support orchestration. From inspiration to logistics, the new hospitality website simplifies planning gatherings that everyone will enjoy and remember.

"This was the smoothest site launch I've ever been a part of. Thank you for making us look good!"

—Director of Marketing