FINE’s work in Wine & Spirits spans seven of the top 10 U.S. producers, winners of the famed Judgment of Paris, and in-demand boutique brands all over the world. Leveraging digital, direct-to-consumer, and traditional CPG strategies, we bring brands and soon-to-be loyal fans together from the winery to the wine aisle, and everywhere in between.
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Raising the Bar
Lobos 1707
We help you stand confidently out from the thousands of wine brands worldwide. It starts with a story and vision that shows up in every sip, extends to a website and touch points that connect you, then to tools and tactics that amplify your brand through channels to best reach your avid fans.
Brand Vision
Craft a guiding purpose, position, and promise. Articulate brand distinctions and stories so compelling they influence perception of how your wine tastes.
Brand Identity & Packaging
Design visual standards, logos, and package systems that standout in cluttered wine aisles and digital spaces alike. Rollout the touch points that reach customers with it all.
Website Design & Development
Launch a flagship online site to guide brand perception, clarify product families, entice purchase and membership, and invite visits or ongoing engagement.
Trade & Channel Tools
Create tools that make it easy to amplify your brand through sales and distribution channels, share assets, get information, and remove obstacles to sell-through.
Brand Traction & Digital Marketing
Find, lure, and retain loyal drinkers. Orchestrate paid, earned, and owned channels to gain and grow lasting traction that grows with each release.
