FINE’s work in Wine & Spirits spans seven of the top 10 U.S. producers, winners of the famed Judgment of Paris, and in-demand boutique brands all over the world. Leveraging digital, direct-to-consumer, and traditional CPG strategies, we bring brands and soon-to-be loyal fans together from the winery to the wine aisle, and everywhere in between.
Pushing Wine Brand Boundaries
Napa’s Quintessential Winery Experience
The Brand. The Myth. Cuvaison.
We help you stand confidently out from the thousands of wine brands worldwide. It starts with a story and vision that shows up in every sip, extends to a website and touch points that connect you, then to tools and tactics that amplify your brand through channels to best reach your avid fans.
Craft a guiding purpose, position, and promise. Articulate brand distinctions and stories so compelling they influence perception of how your wine tastes.
Brand Identity & Packaging
Design visual standards, logos, and package systems that standout in cluttered wine aisles and digital spaces alike. Rollout the touch points that reach customers with it all.
Website Design & Development
Launch a flagship online site to guide brand perception, clarify product families, entice purchase and membership, and invite visits or ongoing engagement.
Trade & Channel Tools
Create tools that make it easy to amplify your brand through sales and distribution channels, share assets, get information, and remove obstacles to sell-through.
Brand Traction & Digital Marketing
Find, lure, and retain loyal drinkers. Orchestrate paid, earned, and owned channels to gain and grow lasting traction that grows with each release.
Wine brands thrive at the convergence of placemaking, consumer branding, trade channels and direct-to-consumer digital. Our work designing innovative hospitality and web experiences in particular can inform how to connect modern wine brands with today’s evolving fans.
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