It’s a trillion dollar industry built around the greatest value a brand can deliver. As ideas about Health & Wellness have evolved, FINE’s helped pioneering wellness retreats, innovative workplace healthcare, pharma and life science services, and consumer products make a strong promise to help you live better, longer.

Reach Out

Matching Guest Intention to Experience Impact

Canyon Ranch

Mercalis Home Page Image

Integrated Life Science Commercialization


The Brand-Led Business Building® approach focuses Health & Wellness brands on the life-enhancing benefits they deliver. It begins with a guiding vision and compelling expression and plays out across all the channels that reach partners, patients, and well-minded people today.

Brand Foundation

Craft a guiding purpose, position, and promise. Articulate your marketplace distinctions. Share a playbook to align your people, inside and out.

Brand & Product/Service Architecture

Orchestrate your family of brands and offerings for clarity and consistency. Map your customer experience. Design a value prop that lives up to your promise.

Brand Identity Systems & Expression

Design visual standards, logos, and marks. Establish names, messages, UX/UI, and infographics. Rollout the touch points that reach customers with it all.

Website Design & Development

Launch a flagship online site to drive results and guide perceptions, leveraging information architecture to enhance health and wellness brand and content strategy.

Brand Traction & Digital Marketing

Make a plan to find, lure, and keep loyal partners and patients. Orchestrate paid, earned, and owned channels to gain and grow lasting business traction.

Many brands now promise well-being in one form or another. It’s a benefit that’s often stitched into sectors like hospitality, technology, and even wine and spirits. Through images and words, it’s a story that permeates brand identity, digital marketing, and cause-related marketing alike.