Victory belongs to those who think at human scale, rising above by staying grounded. Answering questions that sound more emotional than practical, like how will your company matter to people, how will your company connect, what makes you so great.

Because while some say the purpose of a company is to make a profit, that’s like saying the purpose of living is to survive. It’s literally the price of admission.

Where the magic at? Everybody wants more. The people who work for you. The people who buy from you. They all want you to be more than a bunch of pulses feeding balance sheets and bank accounts. And they can tell when you’re not.

Because a business isn’t a machine. It’s made of, by, and for human experience. Artificial intelligence still serves emotional intelligence. A product people like is always at the mercy of a brand people love.