A who’s who list of leading venture capital, private equity, and fintech brands have worked with FINE to disrupt their own industry for a change. This new wave has evolved the old blue-suited banker image into a new vision for financial services built around true partnership, smart technology, and deep expertise.

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50 Years of Global Leadership

TA Associates

A New Day for a Legendary Investor


We help money brands apply a Brand-Led Business Building® approach to chart a modern platform of trust and leadership, then express it through all the B2B or B2C channels that reach today’s customers and prospective partners.

Brand Platform & Positioning

Hone brand messaging and articulate your focus. Establish the core strategic framework that informs all the brand-building to follow.

Digital Strategy & Requirements

Thoughtful discovery and planning to align content, technology, and design around your brand messages and portfolio of partners and products.

Brand Identity & Expression

Design visual standards, logos, and marks. Establish names, messages, and infographics. Rollout business forms, pitch decks, signage and social media standards.

Website Design & Development

Launch a flagship online site that tells your full story and guides perceptions; a place where thought leadership, partnership, and capabilities are on full display.

For fintech brands and funding brands alike, digital space is where the handshake happens. FINE leverages special moves from diverse work across sectors to launch websites and applications that instill confidence, inspire action, and convey a little “wow” factor in financial services.