Photo of Boston skyline and Charlesbank logo

Charlesbank

Charlesbank is a private equity firm built on 26 years of excellence, with Harvard University origins, that helps middle-market companies unlock value and accelerate growth. FINE collaborated with Charlesbank to solidify their legacy in a new website that reflects their foundational ethos as a force for enduring success.

One Charlesbank, Three Strategies

The new website strikes a balance between celebrating the unified Charlesbank team, culture, and differentiation as a firm, with outlining the specifics of their Flagship, Credit and Technology strategies. Each strategy is a targeted microsite experience within the larger Charlesbank digital destination.

Screenshot of website with overview stats
Collage of screenshots of website including Firm page, Portfolio, and Home page
Screenshot of top of Strategies page with image of Boston

The Look and Feel of Legacy

As a firm that spun out of Harvard University, legacy is a core piece to Charlesbank’s identity and a driving force for its purpose: to enable its companies to build and sustain their own success. The website design and aesthetics celebrate the abiding look and feel of Charlesbank: rooted in Boston, steeped in tradition of steady excellence, and driven to leave things better than they were found.

Two mobile screenshots side by side: Technology Opportunities and News
Screenshot of top of Approach page with Boston in the snow
Collage of Portfolio detail pages for Bridgepointe Technologies
Screenshot of 404 page not found page featuring famous Boston "Make Way for Ducklings" scultpure by Nancy Schön