Charlesbank
Charlesbank is a private equity firm built on 26 years of excellence, with Harvard University origins, that helps middle-market companies unlock value and accelerate growth. FINE collaborated with Charlesbank to solidify their legacy in a new website that reflects their foundational ethos as a force for enduring success.
One Charlesbank, Three Strategies
The new website strikes a balance between celebrating the unified Charlesbank team, culture, and differentiation as a firm, with outlining the specifics of their Flagship, Credit and Technology strategies. Each strategy is a targeted microsite experience within the larger Charlesbank digital destination.
The Look and Feel of Legacy
As a firm that spun out of Harvard University, legacy is a core piece to Charlesbank’s identity and a driving force for its purpose: to enable its companies to build and sustain their own success. The website design and aesthetics celebrate the abiding look and feel of Charlesbank: rooted in Boston, steeped in tradition of steady excellence, and driven to leave things better than they were found.