Ferguson Wellman
For 50 years, Ferguson Wellman has built its reputation on a distinctive combination of investment rigor, personal partnership, and long-term stewardship. Today, the employee-owned firm manages more than $9 billion in assets for clients across 36 states while remaining deeply personal in how it serves them. Ferguson Wellman partnered with FINE to help evolve its digital presence to best reflect the sophistication, warmth, and enduring strength of the firm behind it.
Making Institutional Scale Feel Personal
Ferguson Wellman occupies a rare position in wealth management: large enough to compete with the nation's leading firms, yet personal enough to build and nurture lifelong relationships. The digital experience was designed around that distinction, balancing institutional expertise with genuine warmth and clarity.
A More Distinctive Digital Expression
The visual system demonstrates restraint, editorial pacing, and a refined use of typography, color, and space. New photography introduces a warmer, more personal perspective, while the firm's signature coin imagery was thoughtfully reimagined as a subtle design language. Together, these refinements create a digital presence that feels as considered and enduring as the client experience itself.
Making Expertise Part of the Experience
Education has always been central to Ferguson Wellman's approach, and the new website gives that theme a more prominent role. Dedicated Media and Financial Education experiences make the firm's insights easier to discover, while an interactive timeline celebrates five decades of growth and stewardship. Together with expanded People profiles, these moments reveal the knowledge, culture, and continuity behind the firm.
