Bicycle Street Inn
Peregrine Hospitality sought to elevate the Bicycle Street Inn from a Main Street staple into a standout Mackinac Island destination. FINE partnered with their team to craft a brand strategy and identity system that honors the island's timeless rhythm while delivering a fresh boutique experience. Situated right in the mix on Main Street, steps from the ferry dock, Bicycle Street Inn was reimagined as the authentic starting point for every island adventure.
Breaking Away From the Pack
While Mackinac Island is defined by historic charm, modern travelers crave modern ease. Our agency positioned Bicycle Street Inn as the lively heart of Main Street—pairing relaxed, personal hospitality with modern boutique comfort so guests can experience the island the way it was meant to be enjoyed: effortless, authentic, and unmistakably Mackinac.
Reinventing the Wheel
Visually, the new identity balances historical equity with kinetic, modern energy. Drawing from the property’s namesake and the island’s motor-free culture, we introduced an active spoke motif and spirited color palette designed to evoke motion across digital and physical touchpoints. The result is a design language that feels highly energetic yet deeply rooted in classic Mackinac charm.
All the Right Bells and Whistles
To bring the branding to life across the property, we mapped out end-to-end guest touchpoints that blend utility with local island culture. Guests are greeted with curated pocket map keycards and lobby postcard stations, alongside bespoke cycle gear like branded helmets and bells. In the rooms, custom travelogue journals, local fudge samplers, and playful bike-themed door hangers turn every stay into an authentic, memorable experience.
