Process Inspires Product
The new website immediately connects the audience to INTRINSIC’s unique creation process; where most Cabs stay on the skins for one month, INTRINSIC remains on for nine, resulting in remarkable silkiness and smooth mouthfeel. A time-lapse video melds this winemaking innovation with street art to tell the story of a brand challenging the norms of wine culture. Bold design throughout the site extends and energizes the story. Fonts, color palettes, textures, thoughtful tech enhancements, and urban visual materials marry with wine crop interpretations to appeal to an audience interested in wine and inspired by urban artistry.