The site strips away clutter, leaving the kind of clean design that implies the product’s desired result. Oversized hero imagery showing the end benefit intersperses with minimalist product images, feature-focused content, and purchase path cues – a careful balance of long-term brand-building needs with shorter-term commerce goals.
A major brand focus is making sure each Clarisonic customer reaches and maintains their desired skin transformation long after their initial order. To that end, a library of refined educational videos help explain product features and uses. The series rounds out the site's comprehensive FINE-produced copy and content.