Luma is the lighting design practice of sustainable design leaders PAE. Their role: integrating light into spaces and materials to expand possibilities and shape human experiences. Design-driven, technically-minded, and people-powered, Luma’s approach is highly collaborative and inherently sustainable. And their new digital destination demonstrates both their humanistic ethos and an innovative practice with global impact.
Working in a space that’s primarily about attention to detail, “industry caliber” is the driving lever behind the site’s strategy. From the design language to functional behavior, it scales responsively, without sacrificing the brand’s core intent. What the new website conveys is the brand’s existing innovative edge, where forward-thinking and talented humans harness the power of light to brighten the planet in inspiring ways.