Marble Canyon Motor Lodge
Marble Canyon Motor Lodge is a spirited roadside destination centrally located along the axis of the American Southwest. A dynamic co-creation with our friends at Terra Vi, this contemporary take on a historic and timeless location enchants guests and passersby through a charm-filled brand identity and spunky website that honors the people, peaks, and perspectives surrounding it.
Natural Beauty and Outdoor Adventure
Like the rising and setting sun between canyon peaks and the symmetry of the Navajo Bridge, the Marble Canyon Motor Lodge identity echoes the beauty of nature and how it's reflected in human-made forms. A weather-worn symbol grounds an evocative wordmark, steeped in the history of land markings and the Southwestern spirit. It’s accompanied by a rustic palette derived from the vermillion cliffs at dusk where thistle abound.
Classic Keepsakes
A collection of nostalgia-inducing marketing and merchandise brings the brand mark to life. From roadside tchotchkes like bumper stickers and artisanal koozies to rough and tumble-inspired gear like embroidered caps and weatherproof jackets, every piece is packed with the hospitality and spirit of the great American road trip.
Discover Somewhere Like Nowhere Else
A new digital presence uses motion and engaging imagery to showcase the majesty of the natural surroundings and lodge offerings, inviting adventurers to the epicenter of exploration, desert town charm, and comfort.
