Oglebay Park Resort Food & Beverage

A campus-wide reimagining of food and beverage outlets produced a cohesive ecosystem of day-to-night dining destinations. From menu concepts and naming, to uniforms, sonic branding, and visual identity creation, all aspects of the resort guest experience—down to tableware touchpoints—were carefully considered.

Skyline Kitchen and Bar is Oglebay’s 3-meal convivial flagship restaurant. This fully reimagined space and concept was created to elevate the experience of all-day dining at the lodge: a destination for crave-worthy classics set to the scene of verdant views and shareable spectacles. Our agency crafted an identity that captures the humble beauty of Oglebay’s natural expanse, shaping a look and feel that traces the terrain and echoes the sun’s rise and set.

Oglebay’s second flagship restaurant, Trace Chophouse blazes the way with fireside signatures in the heart of Oglebay lodge. Designed as a destination for romantic dinners or post-golf indulgence, the visual identity picks up on the style of etched trail markers paired with a bold logo carved from Tracers’ past. The sharpened notches within the letterforms, weathered with age, press into elevated materials to provide lavish depth and the markings of a new era in West Virginia.

Hickman Lounge is a once underused space reimagined with a jewel-box bar that plays host to a range of pre- and post-function gatherings and lively pop-ups. The visual identity draws from Oglebay’s rich history and Gilded Age heritage, combining modernized serif letterforms with the elegance of a calligraphy-inspired script for balance. Subtle double line strokes in the brandmark add a sense of motion. A complementary color palette, inspired by the area’s natural beauty, supports the refined aesthetic. Designed for versatility, the brand extends across guest touchpoints like snifters, whiskey stones, and metallic-glinted coasters to elevate the lounge experience.

On the first floor of Oglebay Lodge, you’ll find a renovated classic barista-style hotel coffee bar. Sarita’s shares a new story of a familial Oglebay figure with a visual identity that brings her hospitable persona to the foreground by using her written signature as an authentic mark across branded collateral like coffee cups, pastry bags, and latte art.