Across consumer packaged goods (CPG), and consumer brands of all kinds, our job is not just to add sales, but to add value. In a direct-to-customer age of endless choice, it’s the bundle of experience, aesthetic, service, and story that memorably connect products and people. And makes them feel like more than consumers.

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Food packaging design for L.A. Burdick

A Visual Ode to Joy for Chocolates

L.A. Burdick Chocolates

Products need more than a package to fly. We find your product’s super power, story, visual appeal, and experience to amplify across the Brand-Led Business Building® spectrum. From a guiding vision to remarkable visual identity, backed by website and channel design to drive demand and grow loyalty.

Brand Vision

Craft a guiding position, and promise. Articulate brand distinctions and stories so compelling they influence the experience with your product (and word-of-mouth).

Brand Identity & Expression

Design visual standards, logos, and marks that standout in cluttered stores and e-commerce results. Rollout the touch points that reach customers with it all.

Website Design & Ecommerce

Launch a flagship online site to guide brand perception, clarify product families, entice repeat purchase and use, and invite visits or ongoing engagement.

Trade & Channel Tools

Create tools that make it easy to amplify your brand through sales and distribution channels, share assets, get information, and remove obstacles to sell-through.

Brand Traction & Digital Marketing

Find, lure, and retain loyal “consumers”. Orchestrate paid, earned, and owned channels to gain and grow lasting traction.

Just as tangible products become more valuable when packaged with compelling intangibles, so too can experiences, promotions, expertise, and services benefit from introducing some tangible artifacts. From schwag to digital tools to loyalty programs, making any brand feel more consumer-friendly is a special move.