Kimpton Hotels Signature Bikes
Kimpton Hotels has often offered guests loaner bikes. But their brand-wide commitment to two-wheelers kicked into high gear through a partnership with PUBLIC Bikes. The bike program became more than just enlightened transportation – it’s an exceptional brand touchpoint, symbolizing the values of fitness, lifestyle, design, and the environment that Kimpton’s always embraced.
The first step was selecting a bike partner with the design sensibility, irreverence, and style to pull off custom bikes worthy of any Kimpton lobby. The answer was made PUBLIC. So was a strategic campaign with web promotion, on-site signage, advertising, keycards, and other elements revolving around the healthy attachment Kimpton guests develop with their bikes.
Custom Photography Puts A New Spin
Custom photography and messaging put the bike program in a uniquely Kimpton light, setting the stage for all the ways you'll find bikes woven into your experience, with formal and informal tours, gourmet picnic basket lunches, and other adventures that put a spin on the average boutique hotel stay.