Crosslink Capital is part of a new wave of venture capital firms that are beginning to look more like the entrepreneurs of the future than the bankers of the past. Their new responsive website establishes them as the kind of forward-thinking brand that can help the best and brightest innovators succeed.
Device Agnostic Development
It starts with the mode of delivery. Responsive design and development creates an experience equally suited to mobile, tablet, and native browser viewing. The site utilizes an off-canvas navigation, freeing space for optimal visual immersion. The desktop site’s vertical scrolling effect shows the mobile influence that many of today’s best Web experiences display in a desktop environment. The effect is an immediate indicator that Crosslink understands today’s digital landscape and the rapid move to a mobile world.
Integrated Content Marketing
A robust blog, “Crosslink Pulse”, creates a forum for corporate news posts as well as thought leadership and innovation that inspire “the heartbeat of private equity and venture capital.” It becomes a content marketing tool, and more importantly, a further demonstration of Crosslink’s deep engagement in the entrepreneurial community.
Stories Changing the World
Finally, the “Innovators” area serves as a searchable online portfolio of entrepreneurs that can attest to Crosslink’s approach, using an app-like user interface and tile view. Perhaps no proof point works harder than a long roster of old-fashioned success stories and long-term relationships, accessed via an intuitive UI, to illustrate the face of business today.