York Street Yards
York Street Yards, a historic creative adaptive reuse campus from FINE friend SKB, is a collective-minded environment of mutual inspiration where modern manufacturers come to thrive. Located in the heart of Clayton, the diverse and dynamic Yard community is one united behind three simple values: that their differences create their community, that ideas are exchanged freely, and that human interactions flourish organically. All are welcome here.
We Are Stronger Together
York Street Yards is firmly rooted in advocacy for both its modern manufacturing tenants and surrounding neighbors. The uniquely-positioned property works diligently to motivate a thriving ecosystem within Clayton, catalyzing the greater community to use its expertise, knowledge, and energy as seeds for local movements. Through re-imagined amenities, programming, and events, The Yard’s campus fuels empowerment for tenants and the community at large.
The core York Street Yards wordmark is dynamically composed to add dimensionality and whimsy to a typically utilitarian typeface. Secondary variants construct a modular logo system, specifically designed to take on new life through placemaking sculptural and structural vessels that carry the sense of play throughout the campus. For example, a pair of tree-like Ys aren’t simply a short form of the full mark. Instead, they come together as a point of collision, creative intersection, and gathering space. Brand colors bring to mind contemporary art and pop nostalgia while contrasting the natural surface materials and industrial finishes of The Yard’s historic building.
Welcome to the Yard
York Street Yards’s central gathering place provides nurturing soil for collaborators by encouraging tenants to draw inspiration from those around them. Workspaces offer hyper-flexibility in the form of customizable, prefabricated plug-and-play modular installs, allowing versatility for any type of business. The rallying cry of We Are Stronger Together comes alive in multiple knowledge-sharing opportunities throughout the property, from daily tenant-to-tenant interactions to more significant, community-focused initiatives.
Assemble & Accelerate
York Street Yard’s photographic style captures the genuine spirit of the property. Modern manufacturers are highlighted in close-up shots that show the intricacy of their craft. Images convey compelling narratives of community. Lighting is set up naturally and emphasizes material quality, while moments of collaboration are captured at collision points.