T.Y. Lin International
T.Y. Lin International Group is one of the world’s pre-eminent engineering services firms, helping shape the largest infrastructure projects of our time. From brand definition, to content strategy and copy, to design and development of the flagship website and content management system, this project helped the company tell and evolve its story around the world.
Built on a Content Foundation
Their site is the first time their expanded company has been unified behind their "one vision" promise. The underlying content strategy and design exploration process is a perfect example of how creating a company website is so often an act of defining the company itself. Here, the company's extensive history, projects, capabilities, sectors, and regions come together for the first time in one place. All is visually filterable, easily updated, and accessible to search engines to help build qualified site traffic.
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What Forms the Centerpiece is Projects that are Not Just Large in Size, but in Scale of Impact
From project visuals that relay the drama of these projects, to filterable project areas, to custom "personal tour" functionality, and an ability to readily add/update project content via CMS, a shared project portfolio is a core element of the site and the brand.
Global Vision with a Localized Focus
Cementing their global presence, each worldwide region at T.Y. Lin International has a custom, regionally-dedicated and localized shareable web page featuring local projects, news, and events geared toward specific markets, including the rapidly growing Singapore, Malaysia, Taiwan, and China markets.
“"I really appreciate your hard work. You did an excellent job keeping us on track despite the high demands and many challenges of the project. Kudos are coming in from TYLI staff and clients. Some have gone so far as to call it 'masterful'. Our site is beautiful and it works like magic!"”
— Maribel Castillo, Associate Vice President