The Overland is an entirely new experience in multifamily residential living. Surrounded by the wonder of the Pacific Northwest, the property puts adventure at the center of a community built for residents who are seeking the ease of suburban living while being within reach of everything the city has to offer. Located in Tigard, Oregon, The Overland is a residential experience that offers an unmatched quality of life with a focus on providing residents with the space, convenience, and inspiration they need to go out and explore.
For the Outdoor Enthusiasts
The Overland prides itself on its ability to inspire those who love to wander. Residents are given a restful, authentic home base that supports active lifestyles and motivates them to explore their natural surroundings. The unique property location allows residents to take advantage of premium access to the greater PNW by quickly hopping on one of three nearby thoroughfares to escape to whatever is calling them, whether it’s the mountains, ocean, desert, or wine country.
From Coastline to Alpine
Drawing inspiration from the prolific mountains and enthralling coastlines of Oregon and Washington, the wordmark offers subtle cues (like the rolling “O” and upward angles) that hint at what adventures await. The organic letterforms and contour mark of The Overland stem from the name’s definition: “[over·land] (adj.) going or accomplished over the land.” The Overland color palette uses a combination of complementary muted tones inspired by the landscape of the Pacific Northwest to create a warm and approachable feel.
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The Adventure Community Experience
Every perk and amenity offered at The Overland was intentionally designed to engage and strengthen each resident’s way of life, both inside and outside the home. A fitness center helps prepare tenants for their next adventure, while a state-of-the-art multipurpose mudroom provides outdoor gear storage and a washing station upon their return. The compelling spirit of nature shared through a collection of maps, a library of guidebooks, and an online Adventure Concierge fosters inspiration for trip planning. Simple loading areas make it easy to pack up and unload vehicles. The Overland gives tenants incredible access to the outdoors and encouragement to explore it.
From Attraction to Inspiration
To enhance the resident experience, The Overland brand application extends into the property via wayfinding, reflecting the stratification of the earth. From multi-dimensional visuals, all the way to the guest move-in kit and beyond, consistent use of the brand creates a unified look and feel. Complementing the identity system, FINE developed a series of outdoorist essentials provided to tenants as a means of activation, utility, and swag-swinging brand pride.
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