Branding a Quintessential Local Vermont Hideaway

Kimpton's Taconic Hotel lures discerning locals and travelers alike to an authentic and comfortable Vermont experience. A secret find and a genuine image of the region, its meticulous design reflects the grand outdoors, welcoming guests like an enthusiastic host offering quintessential Vermont with a fresh twist.

Brand Identity

Icon For An Area

Rural beauty and a rich history make for myriad outdoor and experiential adventures in Manchester, inspiring the property's mark and lockup. In particular, the maple tree defines the region—a dramatic and simple icon. Named for the Taconic Mountain Range, the hotel is deeply rooted in the community, which becomes noticeably represented with how the tree anchors itself to the baseline above the wordmark—strong, clean, and confident.

Discerning Simplicity

Classic, crisp white paper pairs with dramatic, vibrant red and intentional use of the oversized maple mark, positioning the brand in its locale and elevating it with a modern sensibility. Clean typography and finishing touches like blind embossing give the identity an understated elegance that's at home in history and modern day.