Kimpton's Taconic Hotel lures discerning locals and travelers alike to an authentic and comfortable Vermont experience. A secret find and a genuine image of the region, its meticulous design reflects the grand outdoors, welcoming guests like an enthusiastic host offering quintessential Vermont with a fresh twist.
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Brand Identity / Icon For An Area
Rural beauty and a rich history make for myriad outdoor and experiential adventures in Manchester, inspiring the property's mark and lockup. In particular, the maple tree defines the region—a dramatic and simple icon. Named for the Taconic Mountain Range, the hotel is deeply rooted in the community, which becomes noticeably represented with how the tree anchors itself to the baseline above the wordmark—strong, clean, and confident.
Collateral and amenities leverage Manchester's natural elements to brand touchpoints ranging from everyday guest and staff needs to signature add-ons. A color palette of cool grays, whites, and red reflects the area's famous fall season, while the city's rare marble sidewalks materialize in the property's custom marble coasters. In-room maple syrup bottles bring forward local pride in the state's most-notable export, with packages and labels that evoke modern artisanal taste.
Classic, crisp white paper pairs with dramatic, vibrant red and intentional use of the oversized maple mark, positioning the brand in its locale and elevating it with a modern sensibility. Clean typography and finishing touches like blind embossing give the identity an understated elegance that's at home in history and modern day.