Sarita’s Coffee Bar at Oglebay Park Resort

In the lobby of the historic lodge at Oglebay Park Resort, with views of the lush rolling hills of West Virginia, you’ll find a reimagined classic barista-style coffee bar. Sarita’s is home to simple pleasures. A place where a warm pastry starts the day, an afternoon latte from the porch rocking chair brings fresh perspective, and a keepsake from the mercantile sparks delight.

Sarita's Menu with handwritten suggestions.
Kraft coffee cups with the full Sarita's logo and shortform logo
Pastries and coffee served at Sarita's Coffee & Goods

Crafted to Comfort

Sarita’s shares a new story of a familial Oglebay figure with a visual identity that brings her hospitable persona to the foreground. Her written signature serves as an authentic mark across branded collateral like coffee cups, pastry bags, and latte art. The hand crafted logo is complemented by a color palette with a shade for every coffee lover, rounded out with an approachable pop of pistachio. Paired with uplifting messaging, Sarita’s visual style is personal and warm—inviting guests to settle into this comforting corner of goodness, a reflection of the namesake’s enduring hospitality.

Sarita's webpage on the Oglebay website.
Sarita's branded reusable coffee cup.
White Sarita's apron worn by an employee.
Brown backlit signage that displays the Sarita's logo and hours.
Porcelain and to-go coffee cups stacked on an espresso machine next to a chalkboard menu.
Strawberry pastry sitting on branded kraft paper.