Perkins + Will

Perkins + Will is a purpose-driven architectural firm, led by “design with meaning”. It’s a story that can’t just be shown – it can only be fully told through an ongoing content-rich venue to demonstrate the thinking behind the scenes.

Architectural Record: “Bonus Points for the Graphic Design.”

Whether you call it a blog, or a content marketing publication, “Ideas + Buildings” is a home for the distinctive voices that contribute to Perkins + Will’s thought leadership through various practices and contributing authors.

"FINE did a fantastic job creating a fun, dynamic blog design where we can highlight our people and perspectives. The “Ideas+Buildings” blog has already won two SMPS awards and was mentioned as one of the 10 Architecture Firm Blogs to Watch in 2013 by Architectural Record."

Thoughtful Leadership Venue

The result blends impact with intellect, balancing bold imagery with a clear, organized, and accessible user experience. It supports marketing efforts across the organization, including recruitment, culture building, thought leadership across practices and brand awareness from a digital and content marketing perspective.