The Mindaro

The Mindaro hotel is a fresh, uplifting home base for travelers and a hub for all—where upscale accommodations meet unexpected amenities. The brand represents the growth and vitality of a new social center created by this one-of-a-kind lifestyle hotel. Whether you’re fresh off a flight or just here for the night, The Mindaro immerses you in the awe-inspiring beauty of the Pacific Northwest. In this quiet little corner of Northeast Portland by the Columbia River, just minutes from the airport, thoughtful design and natural splendor transport you a world away.

The Mindaro is an amenity rich destination and vibrant expression of a diverse pocket of the Pacific Northwest with a brand experience designed to energize, inspire, and connect. Modern guest rooms display local art, a market sells a curated collection of favorite Oregon- and Washington-made goods, and a new restaurant shares a sample of the area’s culinary delights.

The Mindaro visual identity draws inspiration from the traveler’s journey and its position at the crossroads of leisure, adventure, business, and social engagement. An elegant, lyrical wordmark reflects the spirit of exploration, blending luxury with a warm invitation. A robust visual system features vibrant colors, directional graphics, and place-inspired patterns, all reflecting the ways travelers are directed and connected to meaningful, local experiences.

At Jawfish, guests find more than they expected from a restaurant. More than a meal, it’s a multisensory, theatrical adventure. The visual identity complements the experience with a clean, understated yet sophisticated style. A custom-contoured wordmark with elegant thicks and thins echo interior design elements. Tones of aqua, amber, and metallic bronze draw from veined stonework and mood-rich materials. Mixed with bold flavors, show-stopping vibes, and personalized service, Jawfish leaves a lasting impression.