Francisco Partners is a leading global private equity firm focused exclusively on investments in technology businesses. Through their private equity and credit funds, they provide flexible capital and partnership to growth-aspiring technology companies, creating considerable performance advantage.
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The new Francisco Partners website has the feel of a C-suite caliber technology publication, from the signature photography created in a dedicated photo shoot, to the ownable infographics and article-like headline text treatments.
To thrive within the tech community and show “domain expertise”, it’s important to reflect a similar design sensitivity to technology in your own company’s digital ecosystem. Behind the site, a custom content delivery system helps manage news and information to remain constantly relevant, evolving, and current.
“I highly recommend FINE. They listened to our needs, brought invaluable creativity, intelligence and leadership to our design and were an absolute pleasure throughout. Well done!”
The site’s responsive construction allows fluid movement between desktop and mobile viewing. All details of site imagery, nav, and coding were carefully orchestrated to enable feel and function to demonstrate technology in action. It’s as though the flexible, transformational approach of the company were applied to the way their website was built.