A Tech Capital Leader Invests in Its Own Digital Brand
Francisco Partners is a leading global private equity firm focused exclusively on investments in technology businesses. Their passion for technology starts with the companies they invest in and now extends to the website that bears their name.
The new Francisco Partners website has the feel of a C-suite caliber technology publication, from the signature photography created in a dedicated photo shoot, to the ownable infographics and article-like headline text treatments.
To thrive within the tech community and show “domain expertise”, it’s important to reflect a similar design sensitivity to technology in your own company’s digital ecosystem. Behind the site, a custom content delivery system helps manage news and information to remain constantly relevant, evolving, and current.
“I highly recommend FINE. They listened to our needs, brought invaluable creativity, intelligence and leadership to our design and were an absolute pleasure throughout. Well done!”
Andrew Brown, Partner
The site’s responsive construction allows fluid movement between desktop and mobile viewing. All details of site imagery, nav, and coding were carefully orchestrated to enable feel and function to demonstrate technology in action. It’s as though the flexible, transformational approach of the company were applied to the way their website was built.
A browser is like the car you drive around the Internet. Any old piece of junk will do, but what we all really pine for is speed, luxury, and reliability. Here’s the thing about browsers though: you can get all of that for free. Unlike that new tricked out Benz, a state-of-the-art browser, complete with air conditioning and free of that weird rattling noise, is just a click away.
So scrap this old explorer and discover all the fun you’ve been missing.