Opportunities in this field come from recognizing a black swan or capitalizing on a perfect storm and turning a ripple effect into a full-scale wave. The home page design also establishes the whole brand story with graphical navigation boxes that tout their record of success, firm wide commitment, focused expertise, and awareness of what’s happening now. These touts are backed by a visual portfolio section and bios area, technology-enabled services primer, and integrated blogging engine/area. The firm’s approach is backed by a credo they call “Unanimous Enthusiasm” – that is, they don’t back companies merely by majority; they get behind them 100% or not at all. Their singular focus and their unified approach are all on full display on their website, from the first glance through the final word.