The visceral impact guests experience when visiting the château and tasting its wines guided the spirit for Domaine's new digital presence. The simplified design pulls in the brand’s navy, gold, and white color scheme to frame sunny images from the estate. Website content and design stays simple, allowing grand images, in slideshow format or as a seamless part of the navigation, to attract full attention. While the winery is the California expression of the tradition and excellence of its founder, the website is the modern equivalent to an on-site château visit.
The images throughout are both aesthetically striking and functional as navigational tools so visitors can rollover and navigate to desired content. This becomes especially useful in the tablet and mobile versions of the site, effortlessly delivering on the brand promise, every time, with a consistent experience.
The navigation presents opportunities for visitors to shop for their favorite wines with simplified varietal organization, Chateau Society Members-exclusive savings, and even a case-purchase option - the ultimate complement to a service-driven brand.