Since Darioush and Shahpar Khaledi founded Darioush in 1997, they have proved a dedication to excellence in all that they do, from the unique signature of their wines to the unforgettable hospitality experienced at the winery. FINE partnered with the Darioush team to create a refreshed digital destination rooted in the tantalizing expression of culture and craft quintessential to the brand.
Curated Shopping at Every Turn
Shopping Darioush is a journey of flawless curation. Each product has a story to tell, and each section of the shop delivers that story through a unique view and narrative for each product category. A centralized filter experience provides quick access to any product from one place. And across the site, featured items serve as recommendations for new delights that guests may taste and see at the winery.
Complete Sensory Experiences
Darioush has grown to offer the most remarkable culinary and wine program in Napa. Tastings, dinners, and other events stimulate all the senses by showcasing culinary craft, breathtaking settings, and cultural invigoration alongside celebrated wines. Reservations for daily experiences as well as scheduled occasions are woven into the site so that guests may easily enjoy these complete sensory experiences.
First Offering Membership
Joining Darioush as a First Offering Member enables appreciation for life’s enrichments through specialty access to wines and services. Member enrollment and management seamlessly integrate into the site to facilitate these connections. Members-only content on login provides unique access to benefits, accounts, and specialty recommendations to keep members engaged in their offering, and reflects a membership as bespoke as the myriad of wine clubs themselves.
A Cultural Legacy
Behind the tastes, sights, and experiences at Darioush are a deep tradition and history, a devotion to artistic expression, and a family of team members who make it all possible. A dedicated site chapter unfolds these stories to bring site guests into Darioush’s world and ground Darioush as a singular expression of timeless hospitality.