Blanc and Otus branding

Blanc and Otus

This technology division of global PR power Hill & Knowlton separated themselves from the Silicon Valley pack with a new identity that reflects its groundbreaking history. With their people as an imagery focal point, the re-brand played out across print, web, and identity to re-focus attention on their big wins in promoting disruptive technology. A print ad campaign tied it together, solidifying their image as leaders in high tech communications for start-ups, high-growth, and global 2000 companies.