It began as Napa Valley’s first fine dining establishment and quickly evolved into one of America’s best small luxury hotels. Along the way, Auberge du Soleil came to define and embody the signature Napa style of informal elegance and approachable luxury. And its next evolution engages a new and more digital-centric generation of luxury seekers.
WEBSITE, MOBILE SITE, BLOG, SEO
A Luxury Experience Comes to Digital Life
Imagery dramatizes the tranquil Napa Valley aesthetic, functionality extends the seamless service found on-property, and the Auberge du Soleil digital ecosystem - web and mobile sites, blog, and SEO - combine to create a digital experience worthy of Auberge du Soleil’s unmatched real world setting.
Two Auberge Brands: Better than One
The solution reflects a critical branding consideration - guests visiting for a quiet, romantic experience and those stopping by for a brief happy hour have distinctly different perspectives. A clean separation between the resort and bistro creates two web settings that maintain the Auberge du Soleil brand across the separate, exceptional experiences guests would find upon arrival at the property.
Mobile Luxury is a Necessity
Perhaps the most obvious sign of Auberge’s digital evolution is the mobile site that enables guests and potential guests to view key information about the hotel and bistro via web-enabled smart phone in an idealized mobile-friendly format. Guests may be inclined to put down their phones to enjoy the incredible experience on-property. But the new generation of luxury customers is otherwise inseparable from these devices.
“Auberge's digital presence reflects a new expectation that a hospitality website is more than a brochure; it needs to demonstrate an actual experience by becoming a worthy extension of it. World-Class luxury finds its online equal.”
A browser is like the car you drive around the Internet. Any old piece of junk will do, but what we all really pine for is speed, luxury, and reliability. Here’s the thing about browsers though: you can get all of that for free. Unlike that new tricked out Benz, a state-of-the-art browser, complete with air conditioning and free of that weird rattling noise, is just a click away.
So scrap this old explorer and discover all the fun you’ve been missing.