A Napa Valley Icon's Digital Brand Renovation

It began as Napa Valley’s first fine dining establishment and quickly evolved into one of America’s best small luxury hotels. Along the way, Auberge du Soleil came to define and embody the signature Napa style of informal elegance and approachable luxury. And its next evolution engages a new and more digital-centric generation of luxury seekers.

Two Auberge Brands: Better than One

The solution reflects a critical branding consideration - guests visiting for a quiet, romantic experience and those stopping by for a brief happy hour have distinctly different perspectives. A clean separation between the resort and bistro creates two web settings that maintain the Auberge du Soleil brand across the separate, exceptional experiences guests would find upon arrival at the property.

Mobile Experience

Mobile Luxury is a Necessity

Perhaps the most obvious sign of Auberge’s digital evolution is the mobile site that enables guests and potential guests to view key information about the hotel and bistro via web-enabled smart phone in an idealized mobile-friendly format. Guests may be inclined to put down their phones to enjoy the incredible experience on-property. But the new generation of luxury customers is otherwise inseparable from these devices.

Launch Site

“Auberge's digital presence reflects a new expectation that a hospitality website is more than a brochure; it needs to demonstrate an actual experience by becoming a worthy extension of it. World-Class luxury finds its online equal.”