Hotel Zena is Born
Future-minded, connected to history, and skillfully situated in the here and now, Hotel Zena is taking a stand in the nation’s capital. Zena amplifies and creates space for marginalized voices by way of a hotel concept that embraces duality: Zena is at once a gallery and celebration space, a place of comfort and hub of energy. It’s an experience that broadcasts the female perspective while also serving as a welcoming place for all.
From street art to fine art, a curated collection of fluid, fearless, powerful, and inclusive art adorns the property, telling the story of female empowerment with a fresh perspective. Zena’s art is power—it shifts points of view, it serves as a point of connection, and it’s iconic in its placemaking.
“Every piece of art in Hotel Zena was commissioned to send a message of empowerment and unity.”
— Andrea Dawson Sheehan
Zena’s identity is both striking and bold with unexpected letterforms confidently taking up space. Organic patterns create an abstract cinematic landscape while the color palette intends to reset the traditional American trifecta of red, white, and blue—a contemporary reimagining that tells a story of a more inclusive and fluid Americana.
A Rooftop Experience
Shattering the typical DC rooftop experience is Hedy’s—a restaurant that transcends tradition and rewrites the typical hotel food and beverage story. Hedy’s identity stands alone in its power—its frequency-hopping vibe paying homage to the restaurant’s namesake, Hedy Lamarr.
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Redefining the Hotel Bar
Through interactive art experiences and happy hour programming, the unique energy of Hotel Zena extends to the lobby bar, Figleaf. The symbolically named sanctuary was designed as an inspiring backdrop for new conversation, with an identity and color palette reflecting its botanical origins.
Message on the Move
Zena’s identity and strong, clear perspective show up in merchandise and property amenities that help disseminate the brand’s message far and wide. Embracing a bold voice and a vision for a brighter tomorrow, this is merch that makes a mark.