Kimpton Hotels Brand Website
Kimpton created the boutique hotel category 30 years ago, and has inspired new heights of #KimptonLove ever since. In that spirit, FINE has partnered with Kimpton to re-imagine the guest experience across myriad design and branding initiatives that help to redefine the company, and its industry, for the digital future. At the center of it all is a new web presence that, like Kimpton itself, sets a new industry standard.
Hospitality from the Ground Up
The Kimpton approach is "from scratch", with a singular focus on the guest's journey as it intersects with the brand. On the web, that means making technology bow to guest needs, not driving guest experience through the limitations of technology. So FINE played key roles in website content strategy, IA, project management, design, SEO, content, development, testing, integration, and deployment in addition to conception, naming, branding, and communication of the new Kimpton rewards program, Kimpton Karma.
Driving The Brand Roadmap
A demonstrably industry-leading site at launch, it will continue evolving to suit guest experience in future releases. It's part of a roadmap of improved touchpoints that affirm Kimpton’s unrivaled commitment to its guests.
Content Meets Commerce
The new hotel website closes a loop between search, booking, and content as never before. Whether it's lifestyle advice on the Life Is Suite blog, help planning meetings and weddings, or just booking a room that matches their personality, Kimpton delivers on a mission to improve their guests' lives.
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Responsive in Every Sense
The design is fully responsive for desktop, mobile, and tablet browsing, to an extent not found in the hospitality industry. Custom-coded, it required thousands of carefully curated images, lines of code, design templates, and third-party integrations. Plus, an enterprise-level content management to keep it all fresh. All that complexity behind the scenes means a friendly guest experience on the front end.