The Copper Grouse
Set in idyllic Manchester Village, Vermont, The Copper Grouse is a comfort-driven tavern with roots planted in hand-crafted style and fare. Loyal to its region for its menu, it draws inspiration from local history, with an identity that's as casually polished as the restaurant's offerings.
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Envisioned as a local mainstay – where the food tastes, and the space feels, like home – the brand identity and collateral evoke simpler times. Menus use period-based design references from the early 20th century, finished with a modern, sophisticated flair. Business cards and bar books are linen-bound with a copper foil, using distressed, imperfect lines for a playful urban perspective.
Stamping the Brand
A custom rubber stamp imbues guest-facing pieces with the feel of genuine craft, and lends to the restaurant's thoughtfully worn personality. Used to stamp menus, takeout boxes, or even receipts, the stamp also works as a dual tie to the Grouse's literary elements that can be "checked out" through close inspection.
A classic field guide spawned the visual idea that heavily directed the restaurant's signature coasters. Local fauna are featured in silhouette – a vintage design element that stylishly highlights Vermont's most-famous creatures. The set of six coasters is also available for purchase.
A Digital Welcome
In anticipation of opening, a simple and stylish splash page set The Copper Grouse's new brand tone. Embellished with a linen texture and a foil-stamped grouse, the page was the first glimpse of first-impression into the brand, the venue, and the community to come.