A central content delivery system drives data across all environments. Whether a wine appears on a brand website, an integrated store, a digital sell sheet, a mobile fact sheet site, a retailer locator, or an acclaim record, it’s all managed from one place, in one way.
A single source of content extends to a single e-commerce platform developed for the Ste. Michelle Wine Estates brand family. Wherever they go, users can create accounts, sign up for wine clubs, check wine club shipments, create persistent shopping carts, update shipping and billing information, and ship single orders to multiple locations.
Where the centralized solution shines most is for tools of the trade. A Download Center serves up assets (fact sheets, wine reviews, images) across all brands, for easy bundling and sharing (via custom link) with customers. An industry-leading Sales Resource hub makes myriad information and resources available (and update-able) to the trade across all brands.
“...and on the twenty-third day of February of the year two-thousand and nine in a little chateau in Woodinville, Washington, the most epic beat-down ever issued to wine industry website-kind began across the land and was bestowed upon thy people. Game on.”