We did a poster for Spicer's Paper that we really like and we can’t let it go even though it’s just a simple thing and it’s kinda getting old.
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Strategy: Make Something Pretty
The strategy for this project was to make a pretty poster. It would be printed on Spicer's Paper and people would look at it and think they want to print things on this paper, too. Because of how awesome the poster looks. Bottom line: it worked on us because we can't stop showing this poster, years later.