The Sea is Calling

With Shaker + Spear, Kimpton brings the sensory experience of the seashore to downtown Seattle, projecting the grace of the city's location, and drawing from some of the Pacific Northwest's most identifiable qualities to bring its story to life.

Brand Identity

A Fresh Start

Seashells, tumultuous waves, and the salty air of local coasts served as inspiration for brand creation, from logo to collateral. The result is both cozy and classy - the romance of the seashore, available all year 'round.

Good Enough to Eat

A soft color palette adds a sense of airiness to the brand, immediately immersing guests in a figurative sea breeze. All brand pieces are simple and sophisticated in their subtlety, making S+S a neighborhood restaurant that puts the menu first.

A Digital Splash

The brand's soft style is carried to digital for complete cohesiveness that allows for simple navigation and easy access to menus and reservations. It suggests an exploratory adventure experienced as an oasis within the city's vibrant culture.

Launch Site