The Blue Book Building and Construction Network is the largest network in the multi-billion dollar commercial construction industry. Their new digital product,, streamlines the construction bidding process with a simple, yet potentially revolutionary tool to minimize endless back and forth in the bidding process. The promise: to connect these parties as ONETEAM, on the same page.

One Team Logo on blue

Building the Visual Language

The identity subtly taps into the childhood nostalgia of construction. A playful, stylized hardhat logo and brand color scheme evoke memories (especially among the intended audience) of playing in the dirt and sand with toy trucks, and the wonder of giant machines. A distinctive imagery style tells the story of this new technology product while using a duotone, almost vintage style that hearkens back to the industry’s roots and puts a human face on the name.

Desktop, tablet, and mobile designs of the home page

A brand microsite serves as a warm company introduction, succinctly delivering the core benefits of the new tool, then connecting qualified prospects with ONETEAM experts for a personalized demonstration to get their project started, responsively scaling for any screen.

A parallax scrolling effect coded into the site allows two stories to develop simultaneously on the homepage – the features of the product, and how those features benefit the process of bid management. It's a cohesive pitch of the product that engages the user from start to end.

Assorted One Team branded collateral

Telling the Product Story

Print materials extend the digital presence offline, telling a more detailed level of the product story using a folding experience as engaging in paper form as parallax scrolling was in pixels. Beginning at a standard brochure size, the story literally unfolds, sharing progressively more information about ONETEAM until eventually revealing a large poster fit for office display.

Brochure depicting the qualifications of One Team

Through strategy, design, technology, and even content and copy, these new brand assets are poised to help ONETEAM cement a powerful position in the construction industry.