Norton by Symantec has been the market leader in security software for as long as there’s been personal computers. As new channels emerge, new threats come with them. And Norton’s job is to stay at the leading edge of blocking those threats. Everywhere.
In this series of videos that articulate the product and mobile strategy FINE helped craft, Norton invites you to imagine new scenarios involving mobile phones and social media. And, before you get too scared, to remind you that Norton’s ready for these new threats before you even realize they exist.
Simple and Effective
The videos involve a merging of graphics and real actors to create a hybrid effect, using green screen and robust video editing capabilities to tell the simple stories in a fast-paced format. A perfect demonstration of how traditional video, enhanced and delivered with digital tools, becomes an extremely compelling way to deliver impactful content.