Norton Cybercrime Index
The Norton Cybercrime Index is a free tool available at Norton.com and webwide. It measures and warns cyber-citizens about real-time cybercrime threats around the world. You’ll see it displayed on location in places like London and New York’s Times Square. The intent - to provide visibility into the daily battle against cybercrime.
A Powerful Digital Ally
In the battle against online bad guys, information is power. The Cybercrime Index merges an immersive, consumer-friendly graphical interface with authoritative cybercrime data sources to empower online citizens. It creates a critical marketing focal point and differentiator for one of the world's top-3 consumer software companies.
"Symantec is very appreciative of the incredible amount of effort FINE put into building the Cybercrime Index. The results were spectacular."
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Tech Heavy Lifting
What appears to be a seamless, fluid infographic on the surface requires robust technology behind the scenes. To connect the front-end consumers see on their mobile and desktop browsers to the myriad back-end data sources that deliver the data, FINE coded a custom middleware application. The orbs seen in the user interface may figuratively create order out of digital chaos; the technology behind the index literally does it.
A Global Campaign
The index became a centerpiece in a worldwide brand communications effort. Advertised in FINE-created ads and widgets, deployed in kiosks in New York and London, and promoted through public relations outreach, the net result is a brand message that compels consumers away from indifference and into the fight against cybercrime.