Meritech Capital is a leader in “late stage” investment. But you won’t find them boasting. Instead, they venture into new ground with a personality-rich website that shows they take their work, but not themselves, seriously. It’s just the message entrepreneurs want to hear.
Investing in Approachability
The Meritech brand comes to life in both content voice and design. Self-deprecating humor helps pave the way for personal connection with entrepreneurs, while a bright color palette and large type break from traditional banker form. But their investment stories, arranged in a CMS-managed portfolio, show how personality makes success seem more easily attained.
Small details, like clever randomized quotes in the footer, deliver the message and call to action. Partner bios are graphically rich and friendly. The overall effect separates Meritech from the VC pack, and from common industry perceptions. These are bankers you'd want to hang out with during the years of hard work it takes to achieve success.
Working With FINE:
FINE possesses rare talent. They demonstrated a knack for seeing the unique qualities of a firm and translating that into a design and a written voice that conveys just what we wanted, but on our own could never have accomplished with such precision.
Copy, Content, Connection
From the details of the portfolio companies, to the partner bios, to the headlines, quotes, and quips peppered throughout, the Meritech site relies on careful content strategy and management to connect with entrepreneurs in new and unique ways.