Mason & Rook
Like a verbal collaboration between a fraternal brotherhood and a game of chess, Kimpton Mason & Rook Hotel pieces together DC’s most clever and cunning allusions, styled simply yet well-curated. With a name rooted in strategy and spirit, the hotel highlights the ability to pair styles that create craft experiences.
Brand Identity / Representatives of the House
In a city rich with political history and institutions for gatherings and debate, the identity system for Mason & Rook conveys heritage with a nod to the seeds of DC's revolutionary thought. Coupling an in-line, serif-based lockup with a more graphic rendering of a rook, the hotel brand identity stands with confidence while piquing intrigue.
A Flexible Identity
Upping the level of sophistication, the brand's collateral system modulates the use of the mark to suit the medium. Metallic inks and foils on richly colored papers perfectly complement the luxe black finishes and subtle cotton textures, creating a confident and masculine identity that pairs with its definitive surroundings.
A Digital Declaration
As an online companion, Mason & Rook’s website takes full advantage of the boutique hotel's interior design approach, showcasing the modern take on classic tones with rich photography and rooted typography in the medium of our day. It’s the perfect introduction to a strong Kimpton brand move.