Kimpton Hotels & Restaurants
Hospitality from the Ground Up
The Kimpton approach is "from scratch", with a singular focus on the guest's journey as it intersects with the brand. On the web, that means making technology bow to guest needs, not driving guest experience through the limitations of technology. So FINE played key roles in website content strategy, IA, project management, design, SEO, content, development, testing, integration, and deployment in addition to conception, naming, branding, and communication of the new Kimpton rewards program, Kimpton Karma.