When you work with tech companies at the forefront of technology innovation, your website should look the part. That was the motive behind IVP's decision to reach out to FINE. One of Silicon Valley’s longest-standing venture capital firms, IVP was looking for a fresh, impressive digital destination that reflected the company's innovative, forward-thinking approach.
Leading with Substance & Soul
Our team developed a digital strategy and creative concept that was distinct, authentic, and actionable. Working across messaging, visual expression, and experience design, we created a sleek, eye-catching website that’s smart, thoughtful, and pleasant to engage with—just like IVP. Starting on the homepage, a new tagline, “Powering Your Pursuit,” kicks off the experience with an impact-oriented promise backed by imagery that showcases a mix of well-known and up-and-coming portfolio partners—past pursuits powered.
Choose Your Own Experience
A straightforward site structure, a dual-purpose widget, and behind-the-scenes content tags work together to elevate form and function, connecting CEOs to the information they want. The custom-built “Discover” widget presents users with two ways to engage: search by query or explore a curated list of topics, each linking to a page that aggregates relevant content and links. Meanwhile, an FAQ page demonstrates IVP’s supportive style by providing a one-stop shop for those looking for answers to specific questions as quickly as possible.
A Robust & Responsive Visual System
A vibrant visual language composed of branded elements guides and engages users throughout the site. Designed and built responsive, the website carefully distills imagery and content to screens of all sizes, appealing to next-gen partners.
An Engaging Content Hub
A dynamic content hub brings a sense of energy and momentum without imposition or urgency. Social posts are integrated directly into the grid layout, heightening visual interest while keeping the content fresh and timely. Balancing it all, simple filtering allows users to focus their experience as they see fit. On the backend, a flexible template supports all content types making it easy for site administrators to create and publish.
A Powerful Final Impression
Across the site, verbal and visual expression work in tandem to create a cohesive and supportive user journey. Page-closing CTAs are no exception to the rule, combining a bold voice, text, and color to forge a striking yet functional touchpoint for visitors. A continued scroll reveals "Undaunted" in the footer, echoing the promise expressed in the lines of IVP's manifesto.
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