In advance of a more comprehensive re-brand, a refresh to the Kimpton Hotel Goleta look and feel gave the property a new presence in Santa Barbara while supporting the mission to showcase Kimpton's iconic hospitality brand wherever you go. The visual identity evolved into a warm and subtly abstract play on defining characteristics of the property and city - Spanish architecture worked as the muse, and a nearby Monarch butterfly sanctuary the inspiration. A signature abstract "winged" pattern took shape, and reflective colors brought the brand to life.
A suite of collateral lets warm colors lead. And the playful new winged icon completes a new hotel brand that's all sunshine and butterflies.