Hotel Emblem San Francisco
Steeped in the surrounding settings that shaped the captivating Beat Generation, Hotel Emblem provides a place for those who think as boldly as they live. At the intersection of Nob Hill, Union Square and the Theater District in San Francisco, the boutique hotel serves as a cornerstone for inspiration seekers and creative provocateurs to situate themselves in the heart of a literary haven.
Making A Statement
Through our agency’s partnership with the hotel, we outlined the spirited ethos of the counter-cultural locale through a clear platform and position poised to leave an impression. From the censorship-esque, editors-notation inspired identity system through to the era-agnostic approach of the heightened film grain of black and white photography, the look and feel of the brand also boosts tactility at every touch point.
The Portable Reader
Punctuating the visual system, passages appear throughout the property, nodding to the daring souls who defined The Beats from Kaufman to Kerouac. Coupled with experiential touches, like the traveling banned-bookcart, in-room analog typewriters, and the alcove of neverending novels, guests are immersed in the soul of San Francisco’s mid-century underground at every corner.
Uncensored Spirits
Pairing with the attitude of the hotel environment, the hotel bar’s branding follows in lockstep. Aptly titled Obscenity, the lounge doubles as a conspirators connection point, promoting lively discourse, impromptu slam poetry sessions, and stimulating spirits. Hidden messages and double-entendres dart menus, artwork, and unsuspecting mediums throughout, inciting protest for inclusion from first time guests and the uninitiated alike.
