The Oregon Coast is a place like no other. To capture its distinct spirit for today’s travelers required crafting a new brand of experiential luxury, where active discovery and outdoor exploration meet warm, refined service and an elegant flair. From its clifftop perch, Headlands Coast Lodge & Spa stakes a new claim to the region's sense of place. From brand strategy and signature experience, through naming, designing identity, collateral, amenities, and campaigns, the FINE-Headlands collaboration helped define the next level of Pacific Northwest charm.
Come Here to Get Out or Stay In
Where lobbies are your living rooms. Where restaurants are your tasting rooms. Where guests feel like natives. Most of all, where the Pacific Northwest world is your oyster. The brand’s launch campaign plays up the “Get Out, Stay In” dichotomy of a guest’s journey at Headlands, and the real people and service that help you belong here either way. It extends from advertising into social activation, and a digital destination that lets you bask in the story even before you arrive.